Sulla Via del Catai - Nr. 18, Aprile 2018
Soft power e proiezione internazionale
Sfoglia le prime pagine
CINA GLOBALE: SOFT POWER E PROIEZIONE INTERNAZIONALE pag. 7
Global China: soft power and international projection
HARD POWER, STRUCTURAL POWER, SOFT POWER E QUANT’ALTRO pag. 19
Hard power, structural power, soft power and so on
Abstract The analysis of power is a core issue in Political Science and in the theory of International Relations. At the same time, measuring the power of nations and understanding who influences whom is not an easy task. The shortcut usually used by scholars is to equate power with national resources – in terms of economic means, men, armaments – and proceed, on this basis, to cross-national comparison. Unfortunately, as many studies demonstrate, countries are not always able to translate their power resources into instruments of influence. Measurement problems are even more complex in analysing the soft power, which is not easily convertible into empirical items, such as GDP, military expenditures, or number of nuclear warheads.
Laura De Giorgi,
LA PROPAGANDA INTERNAZIONALE DELLA REPUBBLICA POPOLARE CINESE: IL PERIODO MAOISTA pag.31
The international propaganda of the People's Republic of China: the Maoist period
Abstract This paper outlines the main features of Chinese "external propaganda" during the Maoist era. Since the late 1930s the Chinese Communist Party was active in communication and propaganda towards the outer world, but it was only after 1949 that a media policy aimed at building China's international image abroad was elaborated thanks also to the cooperation of foreign experts and intellectuals, the so-called "foreign friends". The approach to international communication during the Maoist era reflected the shifts in ideology and foreign policy. At any rate, it was difficult to attain a balance between the CCP's strict control of propaganda activities and the search for communication efficacy.
COME NARRARE LA CINA ALL'EUROPA?
ALCUNE RIFLESSIONI SULL'INTERNAZIONALIZZAZIONE DEI MEDIA CINESI pag. 49
How to tell China to Europe? Some reflections on the internationalization of the Chinese media
Abstract The paper focuses on Xinhua News Agency's official discourse on strategies adopted for an effective dissemination of a positive representation of China in the global news as an attempt to further expand the “discursive power” of the country. In this context, on the one side journalists show a strong awareness of the obstacles preventing the rich flow of news produced by the agency to fully contribute to strengthen China’s soft power. On the other side the agency itself, in the long term, is committed to putting further efforts in the innovation of technical tools and professional practices in order to win the international public opinion trust and better serve national interest.
SCHERMI A PIÙ DIMENSIONI.
SOFT POWER E PRESENZA CINESE ALLA MOSTRA DEL CINEMA DI VENEZIA (2012-18) pag. 63
Multi-dimensional screens.Soft power and Chinese presence at the Venice Film Festival (2012-18)
Abstract Film festivals, as international events with media resonance, offer an interesting platform for the discussion of soft power in relation to films and film presentation activities. This article provides a brief overview of the complex and uneasy interplay between soft power dynamics and film festivals through the lens of the Chinese participation at the Venice Film Festivals in the years 2012-18.
IL SOFT POWER DEL PALLONE: LA CINA NEL CALCIO EUROPEO pag. 73
The football softpower: China in European football
Abstract From propaganda posters in the 1950-1980s to the Beijing 2008 Olympics and beyond, sport has been used in China as a tool for propaganda and soft power, both domestically and internationally. This contribution focuses on football in the era of Xi Jinping’s “football dream” in order to discuss how the game is conceived and used by the Chinese leadership as a vehicle for external soft power. It does so by analysing the institutional discourse on the subject and recent cases of investment by Chinese companies in European football.
LEADERSHIP TECNOLOGICA E INNOVAZIONE COME STRUMENTI
DI SOFT POWER SULLA VIA DELLA SETA DIGITALE pag. 85
Technological leadership and innovation as tools of soft power on the digital Silk Road
Abstract Over the past few decades, China has considerably increased its spending on R&D, becoming the second innovation superpower after the United States. Under the framework of key projects such as Made in China 2025 and Belt and Road Initiative, Chinese companies (in particular, from the digital sector) have strengthened their technological leadership and expanded at international level, acting as soft power tools along the New Silk Road.
LA POLITICA ESTERA CINESE NEL XXI SECOLO:
VERSO L’AFFERMAZIONE DI UNA “GRANDE POTENZA RESPONSABILE pag. 97
Chinese foreign policy in the 21st century: towards the affirmation of a "great responsible power"
Abstract The aim of this work is to analyze the evolution of the PRC’s foreign policy in the 21st century, with particular reference to the affirmation of the idea of China as a “great responsible power”, as a tool for consolidating the central role that the country aspires to play on the international scene in order to achieve the so-called Chinese Dream of National Renewal and the creation of a “community of shared future for humanity”, which aims to constitute the basis of a more equitable and just system of international relations, in sharp contrast to the previous one.
INFORMARE IL MONDO. IL RUOLO DEI “LIBRI BIANCHI” DEL GOVERNO CINESE pag. 109
Informing the world. The role of the Chinese government's "white papers"
Abstract This paper discusses the role and importance of the “white papers”, published by the State Council InformationOffice, within the general context of the development and changes in China’s foreign policy and world vision during the last decades. In particular, it analyses three important “white papers” published during the last years, as part of Beijing’s efforts to provide better and more detailed informations to the outside world and improve China’s image internationally as a country which combines development and peace.
CINA E AFRICA NEL XXI SECOLO: L’APPROCCIO DISCORSIVO DI PECHINO pag. 119
China and Africa in the 21st century: Beijing's discursive approach
Abstract Africa has acquired increased importance in China’s quest for global influence. Here China is testing its new role as a global actor. This paper aims at examining China’s official discourse on sino-african cooperation, with particular attention to the analysis of the two “China’s Africa Policy Papers” released by the Chinese government on 2006 and 2015. It will discuss how China-Africa cooperation is understood by the Chinese government and how China represents itself and its relations with Africa in the XXI century.
LA GRANDE ASCESA DELLA CINA E LA SUA NARRAZIONE:
DAL “BEIJING CONSENSUS” E IL “MODELLO CINA” AL “SOGNO CINESE” DI XI JINPING pag. 133
The great rise of China and its narrative:
from the "Beijing Consensus" and the "China Model" to the "Chinese Dream" of Xi Jin
Abstract This essay aims to discuss the new-sprung narratives about the great rise of China and its increasing ascendancy in the international arena during the last decade. The analysis starts with an exploration of the political meaning and implications of the idea of “Beijing Consensus”, as this concept marks a different approach to the international order, which has been characterized by the “Washington Consensus”. This paper then reconstructs the vivid debate over the “China Model”, examining many different positions: on one hand, the critical stances assumed by most Western experts and some Chinese analysts; on the other hand, the apologetic discourses put forward by Chinese Party-affiliated intellectuals. The nationalist claims of the latter have also been highlighted.
Furthermore, these narratives entered a new stage thanks to Xi Jinping’s notion of “Chinese Dream”: set in opposition to the “American Dream” and Western universal values, it can be historically situated and politically contextualized within other ongoing policies and propaganda practices.
IL CONCETTO DI POTERE NEL DISCORSO CINESE SUL SOFT POWER. UNA PROSPETTIVA LINGUISTICA pag. 145
The concept of power in the Chinese narrative on soft power.A linguistic perspective
Abstract By challenging the opinion of those who maintain that the three possible translation variants of soft power in Chinese language (ruan shili, ruan quanli and ruan liliang) should be considered pure synonyms, the paper proposes a linguistic analysis of each translation equivalent. The preliminary results suggest that the persistence of linguistic polymorphism in specific contexts of use could constitute linguistic evidence in favor of the existence of different conceptual taxonomies of power in the Chinese discourse on soft power, and that this is suitable for illustrating a “sinicized” definition of soft power, which puts greater emphasis on the “exceptionalism” of China's rise.